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Today Shameer Sachdev founder of Growth Gorilla and I have a wide-ranging conversation about marketing. I’ve done it for over 30yrs and Shameer runs a growth marketing agency who help innovative start-ups, scale-ups & established businesses catalyse growth.. So between us we cover most angles, oldSkool and newSkool 🙂

You may have noticed that “build it and they will come” ain’t how the world works in the 21stC unless you a building a fountain of liquid gold but you’re gonna’ have a hard time making a profit with such a business even if marketing takes care of itself.

However, like everything in life we can all improve in all aspects and so this kick-around conversation is less to give you an A-Z encyclopedia on How To Market than to discuss various ideas and angles and for you to pick out whatever resonates most with you that you might work on in your business tomorrow.

Topics discussed include: Continue reading →